Raging Bull, an international fashion brand, has been working with a photography and film production company for the past nine years. The company produces two seasonal e-commerce campaigns for Raging Bull's spring/summer and autumn/winter collections, including over 5,000 images per season. These images include floating mannequins, studio model shots, lay flat product photography, and lifestyle and campaign content shot on location.
The company uses a collection of broncolor lighting equipment, specifically the Siros 400 S and 800 S in the studio. These mains-powered monolights provide reliable and powerful lighting, allowing for consistency in the images. This is crucial as the images often sit beside each other on e-commerce websites and social media platforms.
Location photography with Raging Bull is an exciting endeavor, with the company having visited some incredible locations over previous collections. However, it also poses challenges, such as fast-changing environments and a tight schedule. To combat this, the company uses the broncolor Siros 800 L monolights, which provide consistent and high-quality content, regardless of location. The battery-powered lights are easy to use and have a long battery life, making them perfect for more remote locations. The ability to change the power of individual lamps from the trigger on the camera is also a significant time-saver during the setup process.
The company also uses a range of light shapers, including the Octabox 150, Softbox 120 x 180, and Beauty Dish, depending on the desired outcome of the shoot. Overall, the broncolor Siros L lights are a favorite among the company due to their ease of use, reliability, and consistency in power, which is crucial for e-commerce photography.